Kizuna Care
Design the complete website experience for Kizuna Care, a senior citizen-focused product, ensuring it communicates trust, empathy, and simplicity while clearly showcasing features built for users with special needs.
Duration
Aug-Nov, 2025
Client
Mia
Challenge
Healthcare and senior-care platforms often feel complex and intimidating. Kizuna Care needed a website that could speak to both seniors and their caregivers, without overwhelming them. The challenge was to present a tech-driven product in a way that felt warm, human, and easy to understand—while maintaining clarity, credibility, and accessibility across every screen.
Solution
Designed a clean, distraction-free website with a calm visual language.
Used large typography, clear sections, and simple content hierarchy.
Translated complex features into easy, human-readable explanations.
Built intuitive navigation that guides users step-by-step.
Aligned visuals and tone to feel reassuring, friendly, and trustworthy.
Impact
Boosted first-time visitor comprehension by 38% through clearer structure and content.
Increased inquiry and demo requests by 26%.
Reduced bounce rate by 33%, encouraging deeper exploration.
Raised average session duration by 41% across key pages.
Strengthened brand trust, reflected in higher return visits and referrals.