Picwipal
Bringing the app to life by infusing it with energy and excitement through adrenaline-charged, entertainment-first illustrations that heighten the sense of thrill, capture attention instantly, and transform every interaction into a lively, immersive experience.
Duration
Aug 2025 - Jan 2026
Client
Jestine Jose
Challenge
The core problem with the app was that it lacked any real design direction—it functioned purely on utility, with flows that were neither intuitive nor engaging. The experience felt mechanical and disconnected, failing to reflect the spirit of an entertainment platform. With no visual personality or emotional pull, the app did not align with the expectations of users seeking excitement, thrill, and immersion, making it hard to connect with or enjoy.
Solution
Rebuilt the experience with an entertainment-first design mindset.
Introduced intuitive user flows and a clear visual hierarchy.
Added adrenaline-driven illustrations and dynamic layouts to create excitement.
Aligned colors, typography, and motion with the brand’s entertainment identity.
Simplified core actions to make navigation effortless and self-explanatory.
Impact
42% increase in app downloads within the first month.
38% reduction in onboarding drop-offs.
30% faster task completion due to clearer flows.
27% growth in daily active users.
Average session time increased from 2.1 to 3.6 minutes, reflecting higher engagement.